Here It Goes Again by OK Go

Here’s the world (in)famous Here It Goes Again treadmill video from the band OK Go. I think educators and instructional designers should take note of the success of this and other insanely popular viral videos and consider the implications related to teaching, learning, and motivation. (A viral video is a video that has been passed around many times and has gained popularity largely by word of mouth, email, instant messaging, or online bulletin boards, rather than a publicity campaign.)